Allied Brands is constantly growing in terms of sales volumes and the global presence of its products. The positive results we’ve attained internationally are attributable to a dynamic policy which emphasises the following strategic objectives:
Our production is based on the highest quality standards and is consistently directed at innovative research and quality improvement, respecting the tradition and origin of products.
Our brand portfolio, targets the premium and super-premium segment of the market.
Our distribution focus, sustained by important commercial and marketing investments, is essentially directed at emerging markets.
Our marketing policy is highly focused on the development and implementation of the travel retail market, and aims to aggressively market our products in Duty Free shops and other Duty Free Outlets worldwide.
Most importantly, we strive for a complete and ongoing partnership with our customers and sales partners through an attentive and detailed assessment of local factors, with the professional support of our local brand ambassadors and country managers.